One part of the video was shot at a unique location: inside a cold, dark nuclear fallout shelter, symbolizing the “safest” and one of the most feared places for humans. Many animals are forcibly held in places that are also cold, dark and far away from life. However, they are totally unsafe, unprotected and brutally butchered there. From there, their cries cannot be easily heard.
The video also shows that hip-hop can stay true to its original intention and act as a catalyst for positive change and not be inspired by “fame & bitches” as it often is these days.