Chinese middle class consumers = 300 million people (out of 1.2 billion), the total size of the US. They say “the planet cannot afford another United States.” Well, now it has two at least. An they will build one new McDonald’s EVERY DAY within 5 years. Any complacency or talk of “vegan victory” or “revolution” is nonsense; start to face the facts so you can fight with clarity not in a utopian state of denial.

“Present estimates of “middle class” in China range from 100 million to 247 million, depending on how much income renders one “middle class.” Assuming that an income of about$9000 is necessary to be considered middle class, China could have over 600 million middle class citizens by 2015. The China State Information Center, by contrast, considers those earning 50,000 yuan ($6,227) per year to be middle class – and expects 25% of the populace to qualify by 2010.

Estimates of the size and growth rate of China’s middle class vary. Roughly half of China’s projected urban population will be middle class in 2025. Unlike the United States, where income typically peaks between the ages of 45 to 54, it is predicted that the wealthiest consumers in China will be between 25 to 44 years old because the younger generation will be more highly educated.

The meteoric rise in China’s middle class is tied to dramatic increases in its per capita income, which is growing at a nearly unprecedented rate. The first industrial revolution created a 250% increase in per capita income over a 100 year period. The second industrial revolution triggered 350% per capita income growth over 60 years. By comparison, China is on track to create a 700% growth in per capita income in just 20 years.

Chinese households currently save 25% of their post-tax income, according to the China Statistical Yearbook. A survey by McKinsey indicated that this high savings rate was driven, in part, by Chinese citizens’ belief that they need to set aside funds for retirement and healthcare expenses. If these expenses do not rise as rapidly as income levels, then Chinese consumers may have a surplus of funds that they are willing to spend. And, if health care costs do rise, the Chinese healthcare sector may be an attractive investment. “

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